Being in a kinship means a lot to me. It means I belong to a family of like-minded players. People like me, who like to have some game time in their lives for whatever reason that may be and to have some company along the way.
It's nice for me to log in and see someone from my kin online and to say Hiyas and maybe have a quick chat about whatever then go about my thing and play - If someone needs help I like to help if I need help someone helps me. If more than a few of us are online we can run a quick daily instance too.
It's just a great feeling in my opinion :)